The problem
Static “customers also bought” widgets show the same block to everyone, regardless of what is in the cart or what the shopper just said. They are easy to ignore because they rarely fit the moment.
So the obvious add-on — the charger, the matching piece, the larger pack — never gets suggested, and average order value stays flat.
How WisWes handles it
WisWes suggests complementary products in the conversation, informed by the shopper’s cart, their stated intent, and what has converted before — the wireless charger with the phone, the care kit with the boots.
Because it is a conversation and not a banner, the suggestion is contextual and easy to accept — add it to the cart in one reply, or skip it. No pressure, no clutter.
What you get
- Complementary product and bundle suggestions based on live cart contents
- Timed to the buying moment — when the shopper has already committed
- Recommends only from live stock, with price and a one-tap add to cart
- Learns from what shoppers actually accept, not guesses
- Tasteful by design — a suggestion in chat, never a wall of pop-ups