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Brand voice & guardrails

An assistant that sounds off-brand or says the wrong thing is worse than none. WisWes speaks in your voice and stays inside the rules you set — in plain English, not prompt syntax.

See plans & pricing →
On-brand, and inside the rules — every time.

The job

Your storefront has a tone, and there are things it must and must not say — claims it cannot make, discounts it cannot offer, topics it should defer to a human.

Encoding that as brittle prompt engineering is fragile and hard to maintain as the rules change.

How WisWes does it

You describe the voice and the rules the way you would brief a new hire — tone, style, what to refuse, when to hand off. WisWes follows them consistently, in every conversation and every language.

Change the brief and the behaviour changes with it. The same guardrails hold whether the shopper writes in English, French or Japanese.

What’s included

  • Tone and style set in plain English
  • Refusal and escalation rules you control
  • Consistent voice across all 40 languages
  • Clean hand-off to a human when a rule says so

Under the hood

Your tone, your rules — held automatically.

WisWes checks each reply against the voice and guardrails you set, so it stays on-brand and never promises what it cannot.

Frequently asked questions

Do I need to write prompts?

No. You describe the voice and rules in plain English, the way you would brief a new hire. There is no prompt engineering.

Does the voice hold up in other languages?

Yes. The same tone and guardrails apply consistently across all 40 supported languages.

Use cases this powers

AI customer supportOrder tracking, returns, and policy questions answered in chat, 24/7 — no ticket.See the use case →Multilingual store chatServe shoppers in 40 languages with one assistant — it replies in theirs automatically.See the use case →

Put this feature to work.

Start a 14-day free trial of WisWes — no credit card, cancel anytime. Or see the plans first.